The World’s Most Technical Products

Standing in the shadows of the Limerick Power Station, I saw an advertising poster that caught my attention.

Under Armour advertising poster

Admittedly, the text is a bit hard to read with the window glare, so here are the salient words again:


Under Armour makes the world’s most technical products.

So, I think I have to disagree. Surely a nuclear power plant trumps exercise-wear in terms of technical complexity. Okay, I am no scientist, but come on, this one seems obvious.


  1. I learned the other day that “the world’s most technical products” are banned by the US military since they are highly flammable and cause huge problems for the soldiers who get wounded while wearing them.

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