Standing in the shadows of the Limerick Power Station, I saw an advertising poster that caught my attention.
Admittedly, the text is a bit hard to read with the window glare, so here are the salient words again:
ATTENTION!
ATENCION!
ACHTUNG!
ATTENZIONE!
Under Armour makes the world’s most technical products.
So, I think I have to disagree. Surely a nuclear power plant trumps exercise-wear in terms of technical complexity. Okay, I am no scientist, but come on, this one seems obvious.
Essential? Maybe to there bottom line, but not to mine.
I learned the other day that “the world’s most technical products” are banned by the US military since they are highly flammable and cause huge problems for the soldiers who get wounded while wearing them.