“Freshly Baked”?

‘Freshly baked’ at Subway?

Returning from a long trip to America, I arrived at Heathrow one recent Saturday morning with my family. As we made the drive from London to Oxford, we decided that we were hungry and wanted to stop for a bite to eat. Pulling up along the kerbside in Maidenhead, I was trying to decide whether I wanted a sandwich from Subway or a burger and fries from Burger King. Then I saw this sign in the Subway window:

Quite concerned by the “freshly baked” in quotes — Why in quotes? Is that Subway code for ‘not too old’? — I went for a burger.

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