Fear of Cheese

I ordered a hamburger at a little restaurant I visited this weekend. Along with each sandwich on the menu, one had the choice of a few toppings, including cheese:

menu listing the extra charges for adding cheese to a meal

The relevant text in the above photo is as follows:
Cheese… $.50
Cheddar, American, Swiss, Bleu ($1)
Spicy Jack, Goat ($1.50)

For the first time in my life, I think, I was nervous about cheese.  What is one to assume about the nondescript “cheese” item (selling for $0.50)? What could it mean such that it is called out separately from “Cheddar”, “American”, “Swiss”, “Bleu”, “Spicy Jack”, and “Goat”?

I was especially worried that “American” cheese costs more! What could possibly be a lower cost form of cheese-product?


  1. The only thing I could think of that is lower than American cheese product would be that fake cheese in a can, cheese wiz I believe it is called.

  2. In general I am left wondering, how did they ever come up with the name “Cheez Whiz”? What about “Whiz” describes this product? Did some market study indicate that adding the term “Whiz” makes it seem more delectable? Perhaps there is some event in the manufacture of the product where the machines “whiz” and hence the name.

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