Too Good for You

An autobody repair shop advertisement in San Francisco, California:

Too Good Auto Body sign

So, what do they mean by it is “too good“?

(1) The repair shop is too good for you and your shoddy car?

(2) The repairs are too good to be true, and although your bumper appears in mint-condition following the repair, it will break into five pieces the instant you leave the shop?

This made me think back to an earlier post about realistic marketing approaches, and I wonder where this falls on the spectrum.

3 comments

  1. This may surprise you but in England, I have come across surnames such as Toogood and Goodenough. May be it is a renegade Brit running the body shop?

  2. @ Shefaly

    I always wonder where surnames like that come from. You run into people now and then with unfortunate first names, which you can simply blame on cruel parents, but where do these last names come from?

    Was Mister Goodenough trying a subtle tactic to make all the folks around him more accepting of his mediocrity?

    Was Miss Toogood trying to let down potential suitors by hiding behind her name?

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