Please Wipe Your Feet Before Boarding

I noticed recently while waiting for my Delta flight that the Priority members boarding line had a floor mat. Why is this? Do first class seats require cleaner shoes than those in coach? Is there a Priority Etiquette Booklet specifying how many times you should wipe each shoe before you board? If so, how many? And how do I get a hold of a copy of this booklet?

Another theory, assuming that many of the Priority members are also Sky Club Members, does the Delta Sky Club Lounge have an adult-sized sandbox or indoor dirt obstacle course that I don’t know about? 

What do you think?

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