The British government has been pushing a health-focused regimen over the past few years, aimed at encouraging people to eat five portions of fruit and vegetables a day.
So, is this Coca-cola’s attempt to cash in on that campaign?
Come on, really!! Who is Coke kidding?! Do we really buy Coke because it is a ‘sparkling soft drink with vegetable extracts‘? No! We love it because it has loads of sugar (7 teaspoons per can of soda!) and is jack-full of caffeine.
In today’s economy, I can’t blame Coke for giving the whole vegetable approach a go, but geez, even with that in mind, it seems a pretty flimsy claim.
hahahaha
whatever sells
I was eating some Port Wine Cheese spread this weekend (Kaukauna to be precise) and noted that it is made from “Grade A” cheese. It made me wonder, do you think the producers of products that are say Grades B or lower advertise the same way? Or, can you even get a Grade B or Grade C rating on food? Is Grade A the only rating, and if so, why advertise it?
@ Tazeen –
In a bear market, any and all sales approaches accepted … Ha-ha!
@ Meaghan –
I’m not 100% sure of this, but I seem to recall that there are lesser grades of cheese that would become ingredients in other products. For example, cheese flavoured crackers and the like wouldn’t require top quality – or Grade A – cheese to meet its needs.
So, to answer your question, your cheese spread was demonstrating that it was using top quality cheese to make its spread.
I think Coke is trying to make its way into the very elite “food pyramid of champions” with this clever ploy.
@ Meaghan and Liam
There are in fact strict requirements for each grade of a food. I know this is true because I had to read the Grading Manual for Canned Fruit Cocktail for work once. I have a copy if anyone is interested!! (I also think those are all available online)
@ Meg –
Thanks for confirming that I was right. I like you. Please come visit and leave similarly supportive comments often.
Then, is it possible to find Grade B foods somewhere — not that I would want to eat them, but just because I do not think that I have ever seen this before.
@ Meaghan
Liam is right again. For dairy products, only the top grade is used at the retail level. However, all grades may be used in wholesale trade.
@ Meg –
Right on, girl! Tell her I am right.
@ Meaghan –
Do you now see how I am ALWAYS right? Ha-ha!
So, then it is not possible for me to go somewhere, and purchase grade B or C cheese as such. Disappointing!
And, Liam you just think you are always right. Ask your wife!