“Low-Cut”
“Men’s Performance”
“Cool”
“6-Pack”
Given that we’re really just talking about a package of socks, this seemingly simple label has loads of eye-catching descriptors that reach out from the periphery and grab your attention as you float your eyes down the sock shelves.
not just “cool”….”Always cool”
I am sold.
Do you think it was a competition in the marketing department to see how many different sales pitches they could jam into the packaging?