The ad on the back of the lorry reads:
If you can taste the whole peanuts and creamy caramel, you’re too close.
I love it! Taking the bog standard warning that we have all seen countless times — don’t follow too closely — and turning it into something witty, eye-catching and kind of funny.
Well done, Nestle Marketing Department.
I hope that’s not an open invitation to lick the trailer.
What if you can just taste the chocolate?
“Wait! No! this tastes like smog and car fumes. Hmm, I’m just going to have to lick ‘wash me’.”