To help you get your work-week off to a productive start, we’ve got a business-related post for you today.
Whilst crawling south along the A34 over the weekend, heading towards Newbury and stuck in a traffic jam, I noticed the following van in the lane next to me. What immediately caught my attention was the tagline painted on its back doors. And even though I haven’t decided yet whether I like it or not, I have to admit that it’s done what it was supposed to do: catch my attention and make the company name stick in my brain. Heck, I’ve even checked out the company website already. Tagline creators: give yourself a pat on the back for a job well done.
(Note: For any of you concerned about the safety of taking photos on the motorway, please know that traffic was at a standstill due to a crash on the opposite side of the motorway.)
Another masterpiece! 🙂
Oh and it does remind me of an old line that Electrolux used to use; I recall having come across it in some discussion on international ad campaigns during my MBA. The line is:
Nothing sucks, like Electrolux.
Hi Shefaly – Exactly! It borders the line of respectability/acceptability. Not that crude really, but something we might be shocked to hear our mothers say. I guess that’s why it sticks in the brain.
That is a smart one….there are actually two smart, relevant lines combined to make one great tagline. Hats off to whoever thought of that!
Cheers,
Quirky Indian
http://quirkyindian.wordpress.com
Hi QI – Yep, it is really good, isn’t it. I wonder if someone in house came up with it, or if it was dreamt up by a consultant …
If that was a consultants idea, I bet that was a tough one to sell to the client, or really even to bring up as deliverable…
Consultant: “Here is the tagline you’ve just paid us thousands of pounds to create. Hope you’ve got a sense of humor!”
This just in via from one of our readers via email:
In response to your blog today, I thought I would share this link:
http://www.herniamovers.com/
I saw the truck in Milwaukee a few years ago, and remember their slogan well: “The Potentate of Totin’ Freight”, as if the name alone was not memorable enough.
Ha! Like it.
BTW – that couch in the upper righ hand corner of the screen. Yeah, thats from COLUMBUS OHIO baby!
@ JP –
Well, I think you’re the first on chickenmonkeydog to give a shout out to Columbus, so right on there. Go Ohio! Or something like that anyway …
As for the photo of the couch, you can see it in a larger format on the photos page of this blog.
Would they move a stationery store? 😉
Hi Shefaly – Not if it were stationary! Ha-ha! Great one!
Talking about impactful taglines, this comes to mind:
Viagra – the quicker pecker upper
with obvious reference to Bounty(TM), the brand of strong paper towels.
Sadly, the marketers of Viagra didn’t quite find that tagline useful enough.
Hi CheekyMonkey –
Maybe the Viagra people were worried that given that Bounty is for cleaning us household messes, they didn’t want to overly-associate their product with that concept. Could bring about concerning brand-confusion.
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my dude’ll like this 😉
People with your views are few and far between, keep it up!
The crash was caused by someone else who was taking picures of awesome taglines, I’d bet.
este post es excelente, justamente lo que necesitaba saber, muchas gracias.
Fine, thanks for this article. I gona bookmark it and digg to my amigo
Greetings, I can definitely respect your blog here, however I have a slightly different opinion. At any rate have a good holiday.
Thanks!
Lou
Pretty good article
@ Kallenbach,
Thanks for the in-depth and thought-proving review. Very helpful indeed.
Hey, really awesome article!
@ Spammers leaving comments on this post:
Here at chickenmonkeydog, we realize that this particular post does quite well in some search engine listings. As you might be able to ascertain here, we are not looking for opportunities to accept spam comments. We prefer genuine, on topic and intelligent additions to the conversation here.
Thank you!
Meh, this blog sucks…
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On the plus side its really not gonna be difficult boycotting the trash they have an decided to release.
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PS: sorry about my English 🙂
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Hi Woodin,
Good thing you told us that in a comment. We love getting comments that effectively insult the current look and feel of our blog.
Much appreciated!
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Really a tag line attracts, and if that is much pretty we remember the tag line first. Then the company name hits into our minds. Good to read this article.
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