Knowing Your Market

I saw this in the trunk of a Ford Mustang. It seems clear that the icon designed into the handle is for people who need to escape from the car (as evidenced by the cartoon of the guy actually run away).

In my mind, this raises an interesting paradox. In a kidnap scenario, this car would conceivably be owned by the captor — yet it has features that benefit the captive. If you were the marketing manager for the Ford Mustang, to whom would you advertise?

1 comment

  1. This picture looks like it was taken from within the trunk, when it was closed.

    Was the author being kidnapped as part of the research for this post?

Leave a Reply

Your email address will not be published. Required fields are marked *