I don’t know if aligning beer sales with driving (this sign advertises a discounted gas price with the purchase of a six pack) is necessarily the right concept to convey through product pairing.
Sure, beerruns are a fine and probably necessary part of ensuring a good flow of drinks at home; but from a marketing standpoint, I don’t know if that merits pairing up drinking directly with an activity which drinking impairs.
If you happen to find the general concept of this product pairing totally OK, perhaps the ridiculous discount you get on gas is the offensive part of the sign. Even if you have a massive gas tank you’re still likely to save less than $0.50 total thanks to this brewing company.
