I enjoy pear cider. I do. And over the weekend, I savoured a bottle of St. Helier’s Pear Cider. It was tasty. My thanks to the people on a smaller island than the one I am on for making it. Very nice of you, indeed.
As I sipped my way through the pear cider, I took a few moments to study the bottle. I had not tried St Helier before and wanted to learn more about it. In reading over the back label, I discovered that cider makers are, perhaps, not the best at sales or marketing. Consider the following:
The label reads: In days gone by, cider makers always kept a corner of their orchard for growing pears. They used this to produce a pear cider for their family to enjoy, as they believed it to be superior to apple cider. They were right.
So, my immediate thought was why are pear cider makers admitting this? Previous generations of pear cider makers were either too stupid or too selfish to sell what they clearly believed to be their best product. Why tell the world this?
And upon re-reading the last sentence, I wondered the marketing value of a company suggesting that pear cider is better than apple cider – when that same company also makes apple cider. Doesn’t that tell the customer that its apple cider is inherently a lesser product?
My guess is, they want to reward you for taking the time to read the label in detail, by confirming that you made a wise choice in purchasing this product!
Either that, or they are just saying that it is a better product to coddle the poor saps who bought Pear Cider.
@ Conall –
Oi! Who are you calling a poor sap?