So, yesterday I popped into Boots (a British version of Walgreens, for our American readers) to pick up a few items for the family. Upon making my purchase, I was handed a gift voucher for credit towards a future purchase. It wasn’t until I was seated in my car that I looked at the voucher.
Electrical beauty?! What is that?! It definitely sounds cool. I wondered if I was ‘electrically beautiful’, or perhaps if purchasing £30.00 worth of electrical beauty would help me achieve energised pulchritude.
Only upon closer inspection of the voucher did I realise the meaning of the phrase:
(For accessibility reasons, we’ve reproduced the important wording here: Offer refers to electrical beauty items including hairdryers, hair straighteners, electrical toothbrushes and ladies & men’s shavers)
Aha! So that’s what electrical beauty is. The definition is much less cool than the phrase itself. Still, kudos to whoever coined the phrase. We like it!
I had heard tell of beauty that was electrifying…..now I know how that came to be.
Thank you, gentlemen!
Cheers,
Quirky Indian
http://quirkyindian.wordpress.com
Now why does remind me of ‘Electric Avenue’? What happens on that street? Perhaps this is similar usage.
@ Quirky Indian – You raise an interesting point. Is ‘electrifying beauty’ a modern concept? In previous centuries, would it have been ‘sunny beauty’ or ‘rapid river beauty’ or perhaps even ‘windy beauty’?
And glad that we could spread a bit of knowledge about the globe. We’ll consider that job done for the day.
@ Shefaly – Great, so now I am gonna be singing “We’re gonna rock down to … Electric Avenue, and then we’ll take it higher” all day! Ha-ha!
@ Liam
While back in the day they may not have known to call it “electrical”, I think they had one thing that I’d classify as “electrical beauty”.
http://freshpics.blogspot.com/2007/05/beautiful-lightning-pictures.html
Of course, it probably isn’t too beautiful if you’re being struck or it is lighting your house on fire.
Funny you can laugh about the beauty of lightning. It will take me a while longer.
But I would think you blogger could come up with a longer list of electrical beauty products.
@ mom – I don’t think it was a laugh at the beauty of lightening, but it more that we are over-awed at the power that is lightening. (And we fully appreciate your, perhaps, distaste for unexpected and undesired electricity bursts from the heavens.)
As for the list of electrical beauty products, of course we could think of more. We only listed what was on the packaging.
@ Liam
Is that really your mom? 🙂
That is much too personal a question to answer on the WWW
@ Shefaly –
I think it is my mother … but not entirely sure. I guess I had better blog like it is, just in case. Otherwise, trips back to Chicago could get awkward. Ha-ha!