Reminder or Campaign?

Driving in the early evening, I spotted a FedEx van stopped ahead of me at the traffic light. It had something sort of paper or note tapped to its back door.

So, then I was a bit confused: Was it a reminder, like “Don’t forget the delivery to Seal Team 6”? Or was it more of an awareness campaign poster in light of recent tragedies befalling the fabled military unit?

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